We talk to Henry Lawson of nFluence media
Mark Bridge writes:
Today’s consumers receive a seemingly never-ending stream of online information from their social networks, from websites, in their email and on their mobile devices. But is there a way to let individuals stay in control whilst also helping companies advertise their products? According to nFluence Media, there definitely is.
To find out more, I spoke to Henry Lawson, co-founder and CEO of nFluence, and started by asking him to explain exactly what nFluence did.
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Podcast - 17th November 2012
In this special feature we're talking about mobile marketing and consumer privacy with Henry Lawson, CEO and co-founder of nFluence.
nFluence offers a technology solution that lets customers use their smartphone to personalise their marketing preferences in less than 30 seconds.
O2 Media, the O2 UK network’s mobile advertising and marketing business, has become part of the Weve partnership.
It was set up in 2009 to help big brands advertise to O2 customers.
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Tradedoubler says it’s become the first affiliate network to introduce a ‘performance marketing’ business model to the app market. Advertisers are able to track the number of app downloads generated by a publisher as well as tracking in-app sales and leads generated by mobile apps.
Affiliates can then be rewarded by being paid per acquisition, per lead or per installation.
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Google-owned Motorola Mobility has announced its sponsorship of pop star Justin Bieber’s ‘Believe’ worldwide tour.
It’s also set up a mobile-optimised web site - RowMLive.com - and an associated competition to support the North American leg of his tour.
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