The UK mobile commerce joint venture previously known as ‘Project Oscar’ has been given a formal name.

Announced in June 2011 by Vodafone, Telefónica and Everything Everywhere, the m-commerce venture is now called Weve.

A new study from Visa and Fundamo, the mobile money platform Visa acquired last year, reveals that the majority of consumers in six developing countries are already aware of mobile money services.

In addition, nearly 90% of consumers expressed an interest in making payments or sending funds from their mobile phone in the future.

Apple has been named as the UK’s coolest brand, according to the 2012 CoolBrands survey. The annual survey combines votes from an independent ‘expert council’ with the opinions of around 3,000 members of the public.

Approximately 1,250 brands were shortlisted for the survey, which considers factors including style, innovation, originality, authenticity, desirability and uniqueness.

Telefónica Digital has announced a global partnership with augmented reality platform Aurasma that’ll see AR technology becoming one of the media services offered to Telefonica’s advertising partners.

The agreement will start in the UK with O2 Media helping brands integrate augmented reality with their marketing campaigns alongside other technologies such as location-based marketing and mobile coupons.

Microsoft has updated its company logo for the first time in 25 years, moving away from the old italic-style logo.

The new logo, which will be used for the Windows 8 and Windows Phone 8 operating systems when they’re launched later this year, utilises the Segoe font that’s already featured on newer Microsoft products and marketing communications.