Berg Insight has calculated that the global mobile marketing and advertising market will grow in value from €2.6 billion last year to €17.2 billion in 2016, which is the equivalent of growing by 37% each year.
This will correspond to 15.2% of the total online advertising market in 2016 and 3.8% of the global advertising spend across all media.
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A new report from ABI Research says the trend towards ‘freemium’ pricing on mobile apps will continue next year. The term refers to a product that’s offered free with a chargeable option for customers who want additional features or enhanced functionality.
Apple enabled in-app purchasing for free apps just over two years ago.
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The Mobile Marketing Association has released a revised version of its mobile advertising guidelines.
It’s asking for feedback on the ‘Universal Mobile Ad Package’ before the final version is released in January 2012.
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John Barratt, product lead for 2ergo, predicts what lies ahead within the mobile marketing arena for retailers in 2012:
1. Mobile search marketing spend to increase significantly in 2012.
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The Mobile Marketing Association has announced the winners of the 7th Annual Global Mobile Marketing Awards for Innovation, Creativity and Leadership; awards that are now known (and trademarked) as The Smarties.
There are a total of 56 winners of awards designed to recognise the best mobile marketing from around the world.
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