The Mobile Marketing Association has arranged over $1 million in funding to launch new global research into the impact of mobile marketing.

The project, which is believed to be the first global research project of its kind, will test real marketing campaigns to determine the economic value of investing in mobile channels compared to traditional marketing channels. It’s been named SMoX.me: Smart Mobile Cross Marketing Effectiveness.

The Mobile Marketing Association has announced the new members who’ll be joining its EMEA board of directors. 13 new members have been elected by the MMA’s membership to join 11 existing board members who weren’t up for re-election.

In addition, Kerstin Trikalitis, CEO of Out There Media, has been appointed to chair the MMA EMEA board.

The O2 More personalised media platform run by O2 Media now has more than 10 million customers, which accounts for almost half of O2’s total customer base.

Customers who choose to opt in are sent one promotional message every day based on their personal preferences and location. The service was launched in November 2009.

A new research report from Berg Insight has calculated that the total value of real-time mobile location-based advertising and marketing will grow from €192 million in 2011 to €4.9 billion in 2016.

That’s a compound annual growth rate of 91%, with the 2016 figure corresponding to 28.3% of all mobile advertising and marketing.

Textlocal’s top tips on how to use the Olympics to boost your profits and make mobile work for you:

With only 80 days to go until the start of the Olympics 2012, most businesses will have already outlined their marketing strategies to reach out to the new audiences it will attract to the UK. Leading mobile company Textlocal explains how limited time isn’t an issue where mobile messaging is concerned.