Podcast - 8th May 2013
We start today's programme with the promise of a faster roll-out for the UK's mobile broadband services.
Next on the agenda is tablet sales... followed by mobile security, mobile boarding passes, quarterly results, acquisitions, advertising and management succession.
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Facebook has reported financial results for the first quarter of 2013.
The total number of monthly active users increased by 23% year-on-year to 1.11 billion people, while mobile monthly active users were up 54% year-on-year to 751 million.
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Mobile music discovery and interactive advertising business Shazam has appointed Rich Riley as its new Chief Executive Officer.
Former CEO Andrew Fisher, who led the company since 2005, has been appointed to the newly created position of Executive Chairman.
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Podcast - 30th April 2013
It feels like many people are hanging on to mobile advertising as the future of mobile marketing.
Yet there's much more to mobile marketing than the banner ad. In this podcast a panel of experts considers the latest trends and innovation that could change the future of marketing.
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Are we waiting for mobile marketing to make a move?
Mark Bridge writes:
At the beginning of the 21st century I moved from Vodafone to work for its Vizzavi multimedia portal, wooed by talk of context-specific advertising that would one day use a customer’s location and search history to ensure any ads were precisely targeted. And I’m not the only person who’s been seduced. Consumers, ad agencies, client companies and mobile networks have all been promised much by mobile marketing.
Yet more than a decade later that kind of sophistication seems to be lacking from most mobile marketing messages.
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