The UK’s Advertising Standards Authority has upheld a complaint about the T-Mobile ‘Full Monty’ mobile phone tariff.
The www.t-mobile.co.uk website claimed the ‘Full Monty’ tariff offered “unlimited internet” for £36 per month. However, a complaint to the ASA questioned the description of ‘unlimited’ because T-Mobile operated a traffic management policy.
Article rating: No rating
Figures from the Internet Advertising Bureau UK digital ad spend report show that spending on mobile advertising in the UK exceeded half a billion pounds last year. Mobile advertising grew by 148% to £526 million in 2012 from £203.2 million in 2011.
As a result, mobile now accounts for 9.7% of all digital advertising spending.
Article rating: No rating
Berg Insight has forecast that the real-time mobile location-based advertising and marketing market will grow from a worldwide value of €526 million last year to €6.5 billion (£5.6 billion) in 2017, which is a compound annual growth rate of 65%.
This will be 32.8% of all mobile advertising and marketing, giving location-based advertising and marketing around 5% of the digital advertising market.
Article rating: No rating
Podcast - 28th March 2013
Traditional media is in a state of flux, with consumers changing their media consumption habits. User-generated content, piracy and the rise of mobile are presenting even more challenges.
But what does it mean for publishers and media owners?
Article rating: No rating
S4 for Samsung, 1m for BlackBerry
Mark Bridge writes:
Samsung launched a new flagship Android smartphone last week, eschewing Roman numerals and calling it the Galaxy S4. Well, it was never really going to be the SIV, was it?
Article rating: No rating