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ASA upholds complaint about 'unlimited' T-Mobile mobile internet tariff

The UK’s Advertising Standards Authority has upheld a complaint about the T-Mobile ‘Full Monty’ mobile phone tariff.

The www.t-mobile.co.uk website claimed the ‘Full Monty’ tariff offered “unlimited internet” for £36 per month. However, a complaint to the ASA questioned the description of ‘unlimited’ because T-Mobile operated a traffic management policy.

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UK mobile advertising spend is now almost 10% of all internet ad spending

Figures from the Internet Advertising Bureau UK digital ad spend report show that spending on mobile advertising in the UK exceeded half a billion pounds last year. Mobile advertising grew by 148% to £526 million in 2012 from £203.2 million in 2011.

As a result, mobile now accounts for 9.7% of all digital advertising spending.

Author: The Fonecast
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Mobile location-based advertising expected to be worth £5.6 billion in 2017

Berg Insight has forecast that the real-time mobile location-based advertising and marketing market will grow from a worldwide value of €526 million last year to €6.5 billion (£5.6 billion) in 2017, which is a compound annual growth rate of 65%.

This will be 32.8% of all mobile advertising and marketing, giving location-based advertising and marketing around 5% of the digital advertising market.

Author: The Fonecast
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Media is dead, long live media!

Podcast - 28th March 2013

Traditional media is in a state of flux, with consumers changing their media consumption habits. User-generated content, piracy and the rise of mobile are presenting even more challenges.

But what does it mean for publishers and media owners?

Author: The Fonecast
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Last week at The Fonecast: 18th March 2013

S4 for Samsung, 1m for BlackBerry

Mark Bridge writes:

Samsung launched a new flagship Android smartphone last week, eschewing Roman numerals and calling it the Galaxy S4. Well, it was never really going to be the SIV, was it?

Author: The Fonecast
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