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Vodafone marketing moves from global sponsorship deals to social media campaigns

Vodafone marketing moves from global sponsorship deals to social media campaigns

Vodafone has announced details of its new ‘own brand’ engagement strategy that’ll be launched across all its companies next year. This follows the company’s decision to end its Formula 1 sponsorship with McLaren.

Its ‘Vodafone Firsts’ marketing strategy will be focussed on special experiences, from individuals achieving something for the first time to international events.

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Ad-funded UK MVNO Ovivo increases the value of its free mobile tariffs

UK virtual network Ovivo has revised its tariffs for smartphones and tablets. The ad-funded MVNO now offers 200 minutes of UK calls, 300 text messages and 500MB of mobile data every month for no charge on its ‘Freedom 0’ tariff.

Instead of paying a monthly fee, customers are shown online advertisements and will also receive some text message ads.

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Facebook is a mobile company – are you?

Ashley Gilmour writes:

A quick fact: nearly half of Facebook’s advertising revenue now stems from mobile ads.

That’s right – of the social network’s $1.8 billion (£1.1 billion) generated in the third quarter of 2013, 49% of it was made up of mobile advertising revenue. Last year, the channel represented only 14%.

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Half of all Facebook advertising revenue now comes from mobile users

Facebook has reported its financial results for the third quarter of 2013, with revenue up 60% year-on-year to $2.02 billion and net income increasing to $425 million.

The social network’s user base is increasing; daily active users for September 2013 were 728 million people (up 25% year-on-year) and monthly active users were up 18% to 1.19 billion.

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ASA upholds complaint against EE for T-Mobile UK coverage maps

The Advertising Standards Authority has upheld a complaint against EE after a customer complained about the accuracy of its T-Mobile UK online coverage maps.

After entering his home postcode, the customer saw that coverage was shown as ‘excellent’. However, in reality he had no mobile phone signal indoors and only a poor signal outside.

Author: The Fonecast
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