Two complaints about promotional material for Telefonica’s O2 Travel service have been upheld by the UK Advertising Standards Authority.
An in-flight magazine ad promoted O2 Travel without mentioning the daily limit, while the O2 website promoted a collection of apps and services for travellers but didn’t explain how much data these could use.
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Advertising-funded virtual network Samba Mobile has closed down in the UK… just a month after rival MVNO Ovivo Mobile ceased trading.
Samba Mobile was formed in 2010 and launched its mobile network in 2012.
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A new research report from telecoms analyst Berg Insight expects the total value of the real-time mobile location-based advertising and marketing market to reach €10.7 billion (£8.8 billion) in 2018.
That’s a compound annual growth rate of 54% when compared with last year’s global total of €1.2 billion.
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Facebook has announced its latest quarterly earnings figures and has also revealed details of the social network’s mobile-based users.
The number of monthly active users (MAUs) was up 15% year-on-year to 1.28 billion, with mobile MAUs up 34% to 1.01 billion.
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Podcast - 23rd April 2014
Telefonica sets up its own mobile advertising business, Mozilla puts an interim CEO in place and Nokia suspends sales of its flagship Windows 8.1 RT tablet: all topics for discussion in this week's podcast.
We're also talking about the future growth of Orange Money, EE's online activity, mobile broadband growth and the Loch Ness monster being spotted on Apple iPhones.
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