Complaints against press, poster and online advertising by Three UK have been upheld by the Advertising Standards Authority.
The ads referred to Three’s 3G network with DC-HSDPA technology. They described the network as ‘ultrafast’ and ‘running at what we affectionately call 3.9G’. Rival network EE said it thought the ‘3.9G’ claim was potentially misleading.
A new report from IT research company Gartner forecasts a growth in mobile advertising spending this year, with the total global spend increasing to $18.0 billion (£10.9 billion) from last year’s estimated $13.1 billion total.
That growth is expected to continue for the next few years, with the mobile ad market being worth $41.9 billion (£25.4 billion) by 2017.
Podcast - 22nd January 2014
In this week's podcast, James Rosewell and Mark Bridge talk about the new Zapp mobile payment scheme, Google's healthcare plans and an ultra-secure smartphone.
Also on the agenda are HP's new phablets, Jimmy Wales joining a UK MVNO, Apple's in-app purchases and plenty of research about tablets.
Samsung Electronics has announced a global partnership with Italian coffee brand illycaffè for the two companies’ respective retail flagship stores.
Samsung equipment will be used in illycaffè flagships stores, while illycaffè coffee will be available in key Samsung showrooms and at special events.
Telecoms manufacturer Huawei has announced a partnership that’ll see it become the ‘Official Smartphone Partner’ of Arsenal Football Club.
The agreement runs until the end of the 2015/16 season.