News Articles

Halloween giffgaff ad was too scary, says ASA

A Hallowe’en-themed video ad by UK virtual mobile network giffgaff was likely to offend or distress viewers, according to the Advertising Standards Authority.

It upheld a number of complaints about the ‘Different Takes Guts’ advertisement on YouTube.

Author: The Fonecast
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The week's top mobile industry news stories, from Motorola to malware

Podcast - 5th February 2014

This week's podcast starts with Lenovo's purchase of the Motorola Mobility smartphone business. Was it a good deal for everyone?

We also talk about network infrastructure sharing in the UK, mobile malware, 3G coverage, misleading apps, mobile advertising, Samsung's retail plans and global tablet sales.

Author: The Fonecast
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Weve launches beta version of its mobile display advertising service

Weve - the mobile marketing and mobile wallet business launched in 2011 as a joint venture by EE, O2 and Vodafone - has launched a beta version of its mobile display advertising service.

The company says this means it’s just one of a few organisations that can use verified first-party data to deliver targeted mobile display advertising.

Author: The Fonecast
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Mobile network disagreements, unexpected price rises, patents, takeovers and 4G data

Podcast - 29th January 2014

We start this week's podcast by looking at the new Ofcom rules that should end unexpected mid-contract price rises for UK mobile phone customers.

There's also talk about misleading mobile network advertising, patent agreements, takeover bids, satellite broadband and 4G data usage... plus a curious patent application from Google.

Author: The Fonecast
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Last week at The Fonecast: 27th January 2014

Expecting the unexpected

Mark Bridge writes:

Great news for mobile phone users. Ofcom’s new rules preventing unexpected mid-contract price rises came into force last week, which means UK consumers can no longer be surprised by their subscription charge increasing while they’re still locked into a minimum-term deal.

Author: The Fonecast
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