News Articles

Telefonica is setting up its own mobile ad exchange platform

Telefónica has announced the creation of a mobile advertising exchange platform called Axonix.

It’s been set up in partnership with GSO Capital Partners, which is part of investment company Blackstone.

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Mobile location-based services in Europe and North America are expected to generate over £4 billion in 2018

A new research report by Berg Insight predicts that revenue from mobile location-based services in Europe will grow from €735 million last year to €2.3 billion (£1.9 billion) in 2018, which is a compound annual growth rate of 25.8%.

Meanwhile, the North American mobile location-based service market is expected to grow at 16.1% per year from $1.8 billion in 2013 to reach $3.8 billion (£2.3 billion) in 2018.

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UK virtual network Ovivo Mobile closes

UK virtual mobile network Ovivo Mobile has closed, affecting what’s thought to be tens of thousands of customers.

The network has posted a message on its website that says “We are very sad to announce that for reasons beyond our control, OVIVO Mobile is closing down on the evening of Wednesday 19th March 2014.”

Author: The Fonecast
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The rise of OTT messaging and the future of SMS: we talk to Stacy Adams of mBlox

Podcast - 7th March 2014

Messaging was very much on the agenda at Mobile World Congress this year, following Facebook's announcement that it was planning to acquire WhatsApp in a 19 billion dollar deal. So if the future for this type of internet-based 'over the top' messaging service looks good, what does this mean for SMS?

To find out more, we spoke to Stacy Adams of mBlox to learn what was happening in the messaging world, to find out how SMS is being integrated with mobile apps - and to discover some of the other ways SMS was being used by businesses today.

Author: The Fonecast
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EE signs partnership deal with Wembley Stadium

Mobile network EE has signed a six-year partnership deal with Wembley Stadium, becoming the venue’s ‘lead brand partner’ for the first time in its 90-year history.

It’ll also become a supplier to the England Men’s football team and The FA Cup competition.

Author: The Fonecast
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