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ExclusiveThe teardown: engineering or entertainment?

Mark Bridge writes:

A few months ago I wrote about the so-called geek porn of unboxing. However, I’ve recently been reminded there is another similar type of geek porn. It’s darker than unboxing. More destructive. It’s the teardown.

Exclusive3.4% of worldwide ad spending will be on mobile in 2015

A new research report from Berg Insight predicts that the global mobile marketing and advertising market will grow from €1.7 billion last year to €13.5 billion in 2015, representing a compound annual growth rate of 41%. That’ll correspond to 15.7% of the total digital ad market and 3.4% of the total global spend for all advertising media.

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