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Mobile ads will account for over 15 per cent of online advertising spending by 2016

Berg Insight has calculated that the global mobile marketing and advertising market will grow in value from €2.6 billion last year to €17.2 billion in 2016, which is the equivalent of growing by 37% each year.

This will correspond to 15.2% of the total online advertising market in 2016 and 3.8% of the global advertising spend across all media.

Author: The Fonecast
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