It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

HTC Corporation and UEFA have agreed that HTC will be the official mobile phone supplier partner of the UEFA Champions League and UEFA Europa League for the next three years.

UEFA (Union des Associations Européennes de Football) is the governing body of European football.

The total value of the mobile marketing and advertising market worldwide will grow from €3.8 billion (£3.1 billion) last year to €19.7 billion in 2017, according to a research report from Berg Insight.

That’s a compound annual growth rate of 31%.

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?