Mobile marketing agency YOC has announced what it's describing as 'Europe's first rich media advertising platform'.
It's called YOC Ad Plus and it offers advertisers the ability to embed video, picture galleries and 360° rotation into their mobile advertising. The service is currently available for the Apple iPhone and iPad, and will be available for the Android operating system in the autumn.
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It looks as though the Nokia N8 smartphone will be dispatched to UK customers from 23rd September, according to a sponsored link on Google. However, there's currently no pre-order option on the Nokia UK website and there's been no official confirmation from the company yet.
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Mobile analytics company Motally is being acquired by Nokia, with the deal expected to be concluded in the autumn. Nokia says it plans to continue serving Motally's existing customer base while adapting the company's tracking and reporting service for Qt, Symbian, Meego and Java developers.
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In January this year, Apple acquired mobile advertising business Quattro Wireless. It's believed Apple paid around $275 million, although an official figure was never reported. At the time Quattro said there'd be no changes to its services in the short-term.
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LG Electronics, already associated with Formula 1 as a Global Partner and a Technology Partner, is now becoming a Team and Technology Partner to Red Bull Racing. The Red Bull Racing Team drivers, Sebastian Vettel and Mark Webber, have currently put the team in second place for the Constructors’ world championship 2010.
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