Categories
Close
Menu
Menu
Close
Search
Search

News Articles

ExclusiveMobile sales increase – but consumers still don't understand Android

Research company IDC has published its European Mobile Phone Tracker report for the third quarter of 2009, revealing that the mobile phone market in Western Europe has grown for the first time in the last 15 months. Shipments were up 5% year-on-year (and 11% on the previous quarter), reaching 46.8 million units.

However smartphone sales fell 2% year-on-year, with traditional mobile phones driving the quarter's growth. The report says Nokia still leads the market, now with a 35.3% market share, followed by Samsung with 30.5%.

Android's market share increased from 4.2% in the second quarter to 5.4% in Q3. The company says sales are below expectations, with consumers recognising the Google brand but still not understanding what Android is. This lack of awareness was confounded by the relatively small number of Android-powered devices available.

RSS

Follow thefonecast.com

Archive Calendar

«December 2009»
MonTueWedThuFriSatSun
30123456
78910111213
14151617181920
21222324252627
28293031123
45678910

Archive