UK usability consultancy Syntagm says shopping online for a mobile phone means you’re likely to suffer a substandard shopping experience and second-rate service. It also says most mobile phone sales sites suffer from poor navigation, lack of information and very littke online support.
The company’s recent benchmarking report compared the user experience between twelve major online stores: Argos, The Carphone Warehouse, Expansys, mobiles.co.uk, O2, Orange, Phones 4u, Tesco, T-Mobile, 3, Virgin Mobile and Vodafone. They say the appearance of online stores was good, with an overall average of 75% scored for visual design, yet account management scored just 12% and online support scored only 2%.