A new report from Juniper Research forecasts that revenue from text messages sent to or from an application - so-called Application-to-Person or A2P SMS - will exceed $70 billion within five years.

In addition, worldwide revenue from A2P messages will overtake that of person-to-person texting in 2016.

Mobile messaging media company Blyk has been appointed to manage all elements of Orange UK's media sales program.

The two companies started working together on Blyk's MVNO in 2007. Blyk is now building a media sales function dedicated to the 'Orange Shots' mobile advertising service in the UK.

O2 Media - the mobile advertising part of O2 - says its O2 More 'personalised media service' now has two million customers. It launched less than 1½ years ago in late 2009.

The O2 More service combines O2's own customer data with additional information provided by participating consumers. As a result, O2 More can offer personalised and even location-based advertising campaigns to its partners.

Cathy Davies is the new Global Head of Communications and PR at Sony Ericsson, following last week's decision by Aldo Liguori to step down from the post. Steve Walker, currently acting Head of Marketing, is becoming the new Global Head of Marketing.

Cathy was previously Head of Brand & Strategy at the company, having joined Sony Ericsson in 2008 from Ford Motor Company. Steve's been with the venture since its establishment almost ten years ago.

88% of client-side marketers say they’ll use mobile marketing in 2011. That’s the conclusion of a new survey from the US-based Association of National Advertisers in partnership with the Mobile Marketing Association.

In addition, 75% planned to spend an average 59% more on their mobile marketing than they did last year.