A new research report from Berg Insight predicts that the global mobile marketing and advertising market will grow from €1.7 billion last year to €13.5 billion in 2015, representing a compound annual growth rate of 41%. That’ll correspond to 15.7% of the total digital ad market and 3.4% of the total global spend for all advertising media.
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Nokia has appointed Jerri DeVard as the company’s Executive Vice President and Chief Marketing Officer with effect from 1st January 2011.
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Model and TV presenter Kelly Brook has been named by LG Electronics as ‘the face of the LG Optimus One handset’. The news follows Ms Brook’s appearance at the product launch earlier this month.
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The GSMA has created two new mobile application challenges that’ll be rewarded at the 2011 Mobile World Congress.
The first-ever GSMA Band App Audition has the backing of Muse, Faithless, Metric and Eliza Doolittle. It’s looking for innovative mobile app concepts that’ll help the artists to engage with their fans throughout the world.
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A new report from research company comScore says 100 million mobile phone subscribers in the UK, France, Germany, Spain and Italy have seen SMS advertisements. In addition, more than 57 million subscribers said they’d seen an ad on their mobile phone when browsing the internet or accessing an application.
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