The possibility of monthly charges rising during a fixed-term mobile phone contract has resulted in a complaint being upheld against a Three UK advertisement.
Because the network reserved the right to increase charges in line with inflation during the minimum term, the UK Advertising Standards Authority has ruled that referring to a fixed monthly amount was misleading.
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Revenue from the global mobile advertising market is expected to reach $12.8 billion (£7.9 billion) in 2013, up from this year’s total of $8 billion in 2012.
That’s a 60% increase, according to new research from Informa Telecoms & Media.
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Mark Bridge writes:
Last week I pointed out that picking the best bits from other people’s tech reviews didn’t look good when the full version was pretty uncomplimentary. And today I’ve discovered another mobile network guilty of tripping itself up with words.
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London-based Eyetease Limited says it’s received approval from Transport for London to introduce a new WiFi service in London black cabs.
The service, which is called CabWiFi, will be free to passengers for 15 minutes after they’ve watched a 15-second advertisement. Drivers will be able to use the service via their own password.
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Podcast - 5th December 2012
In this week's podcast we find BlackBerry facing a legal battle, SMS spammers suffering a big fine and EE boosting its 4G data tariffs.
We're also talking about a new iPhone camera accessory from musician will.i.am, rich cross-network communications in Spain, free WiFi in Yorkshire and the year's most-popular mobile search terms.
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