New research conducted by TNS on behalf of Orange in the UK, France and Spain, has revealed the different ways that teenagers and adults use mobile media. Orange Exposure 2012/2013 - the latest in a series of annual reports that started almost five years ago - compares smartphone and tablet usage side-by-side.
The report found that 83% of teenagers in the UK had a smartphone, while BlackBerry penetration amongst teenagers in the UK was twice as high as the overall mobile media user population.
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Two men who owned a marketing company have been fined £440,000 by the UK Information Commissioner’s Office for sending millions of unlawful spam text messages.
It’s the first time the ICO has imposed this type of penalty for a serious breach of the Privacy and Electronic Communications Regulations since it was given these powers in January.
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We talk to Henry Lawson of nFluence media
Mark Bridge writes:
Today’s consumers receive a seemingly never-ending stream of online information from their social networks, from websites, in their email and on their mobile devices. But is there a way to let individuals stay in control whilst also helping companies advertise their products? According to nFluence Media, there definitely is.
To find out more, I spoke to Henry Lawson, co-founder and CEO of nFluence, and started by asking him to explain exactly what nFluence did.
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Podcast - 17th November 2012
In this special feature we're talking about mobile marketing and consumer privacy with Henry Lawson, CEO and co-founder of nFluence.
nFluence offers a technology solution that lets customers use their smartphone to personalise their marketing preferences in less than 30 seconds.
O2 Media, the O2 UK network’s mobile advertising and marketing business, has become part of the Weve partnership.
It was set up in 2009 to help big brands advertise to O2 customers.
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